A few posts ago I shared my plan to test the market demand for a business idea to pour stamped patios for people. The results were mixed, and I'll share them with you soon, but first I would like to discuss the important issue of RESISTANCE.
I'm at a crossroads. You'll understand more after reading the rest of the post, but the point is I can call it quits or invest another $165 to prove out the business idea. All logic points at continuing to test this idea, but I'm still having a hard time moving forward. My motivation is gone, and moving forward just doesn't "feel" like the right thing to do. What happened?
RESISTANCE! This feeling of resistance comes to me during the creation process of every business I have attempted. I always start out with a deep hunger to build and create the business. Nothing can stop me from continueing to develope the idea and the required systems to move forward
towards testing. Then, in the middle of testing my new creation I always hit a wall. My motivation to move forward vanishes. It starts to become increasing difficult to test and finish off the creation process of the business.
Have you experienced the same thing? Have you ever been really energetic about building something new and then towards the end, when you're nearing completion, it starts to get really hard to find the motivation to finish it off?
There are two shades of resistance that may hold you back:
1. Successfuly creating your new business conflicts with one of your values. Is the resistance because of the business idea itself, or would it occur with any business you tried to create? Your feeling of resistance could easily be a form of self sabotage you must disect before you can overcome. You'll have to identify what values are in conflict with moving forward before you can make a rational decision on the correct course to take.
2. You tried on your business, and you didn't like how it fit. When your business fits right, you won't feel this resistance and it will be easier to forge on.
In my particular case today, the resistance came in the shade of a conflicting value. I value money and providing for my family. The fear of wasting more money on another business idea that might not work (thus letting my family down) is creating my resistance.
You must confront and overcome resistance when it comes up. When you start to feel procrastination coming on, it's a good sign resistance is around corner. Don't ignore it. Don't try to forge on and work through it. Instead face it head on. Put all your energy into disecting and identifying the root cause of the resistance.
Identifying the cause of the resistance is HUGE. Now that I know my resistance is based out of fear, I can identify the fear, rationalize the situation, and move forward. If my resistance was the result of knowing I didn't want to identify with my new business because it didn't feel authentic to me, I would know I should quit and move to the next business idea.
So now that I've covered the important part, here are the details behind the results I have seen so far with Reunion Patios:
I spent $55 on facebook ads and received one phone call. I visited my one potential customer, took measurements behind her house, and did a full blown design and estimate for a fancy stamped patio behind her home. If you want, you can view the estimate I created here: (http://reunionpatios.weebly.com/2908-greensborough-drive).
My potential customer said she was interested, but hasn't got back to me yet. If I get the job, I will profit $600. Considering I spent $600 on ads and would make $550 from one day of work, the business seems viable.
However, there is a good chance I won't get the job. I can probably count on getting about 1 in 4 of the jobs I bid. Which means it will cost about $220 in Facebook ads to land each job, and
I would make about $380 per job and spend about a day of work on it. This all relies on my ability to continue getting one lead for every $55 spent on facebook ads.
What it comes down to is I really need to spend a few more dollars to know if the business will work. But I needed to stop and work through the resistance I was feeling before I could move forward. Look for future posts with more info on how this business turns out.
Have you had an experience with resistance when trying to start your own business? Comment below.
My name is Eric Young. I started this blog to share my ideas around helping people create success online businesses.