Here is how to get the best traffic for the lowest cost on Facebook:
Step 1: Create a Facebook Page. If you don’t already have a Facebook page for your business, go to https://www.facebook.com/pages/create/ and follow the steps to create one.
Step 2: Identify what you will offer your potential customer, making sure it is presented in a way that matches what they already know they want.
Step 3: Click on“Edit Page” in the admin panel at the top of your Facebook page, then select “Update page info” from the dropdown menu. Edit the “Short Description” to state what you are offering to your potential customer. This text will show up in the “ad” you are about to create.
Step 4: Embed your landing page as a tab on your Facebook page. If you are a member of Inspired Vocation, we’ll do this for you. All you’ll need to do is temporarily make me (Eric Young) an admin for your page. If you’re not an Inspired Vocation member, and want to do this yourself, you’ll have to google “How to embed a web page as a tab for my Facebook page”.
Step 5: Create an image for your Facebook “ad”. It has to be 111 x 74 pixels. Make sure the image is something that screams “I’ll solve your problem” to your potential clients. Next you’ll upload this image as the image for your new page tab (the one you created in step 4 above). If you’re an Inspired Vocation member, just email us the image and we’ll do this step for you. If you’re not an
Inspired Vocation member, google “How to update the image and title for my Facebook page tab”.
Step 6: Update the title of your new Facebook page tab. The title is something that should scream “I’ll solve your problem” to your potential clients. If you’re an Inspired Vocation member, just email us what you want the title to be, and we’ll update it for you. If you’re not an Inspired Vocation member, google “How to update the title of my custom facebook tab.”
Step 7: Go to your new embed landing page tab on your facebook page and copy the URL to your clipboard.
Step 8: Create a new post on your facebook page. First paste the URL you just copied in step 6. Let the Picture and text for your landing page populate in the post. Delete the URL you just copied and type in some text that matches the offer you identified in step 2 above. Click Post.
Step 8: Go to https://www.facebook.com/advertising and click on “Create an Ad”. Then click on “Page Post Engagement”, select your Facebook page, and select the post you just created. In the “Audience” section, try to target your audience as narrow as possible.
You’ll notice that I suggested for you to use a Facebook page post as a Facebook ad. I also suggested that you embed your landing page within Facebook. Both of these are crucial to your success with Facebook advertising. The entire experience for the end user will be contained within Facebook. Not only will Facebook love this (and charge you less), but your potential customers will love it to. Your customer is on Facebook because they like Facebook, so let them stay there.
The landing page you embedded as a Facebook tab on your Facebook page in step 4 above should promise to solve a problem your customer already knows they have. If you need to educate your customer on what they really need before you can sell them your solution, you’ll do this slowly through emails in an auto responder over time.
IMPORTANT: DO NOT TRY TO EDUCATE YOUR CUSTOMER ON WHY THEY NEED WHAT YOU ARE SELLING BEFORE YOU HAVE THEM ON YOUR EMAIL LIST.
Beware of getting stuck paying for fake leads. Check out this video:
A great way to get around this problem is by creating your own custom audiences with the software at http://audiencemakr.com. You can use this software to create lists of people from Facebook groups and events. People on Facebook who are registered for events and members of groups are real people. Try to pinpoint the groups and events your target market is in and create your own custom audience. When you purchase Audiencemakr, they'll give you all the training you need on how to upload your new "audiences" into facebook and use them in your ads.
I'd love to hear how your facebook marketing goes in the comments below!
Prepare to build your Audience
If you want to make money, you need to have an audience of people to sell your products or services to. When you're starting out, you'll likely need to focus at least 75% of your efforts on building your email list: You need customers to serve in order to sell your products and services and make money.
There is a great technique for marketing on Facebook that I will share with you in next week's post, but before you are ready to start any marketing efforts, there are two things you need to get crystal clear on:
1. Who is my target market?
2. What problems do my target market have, that they are already aware of, and that my product or service can help solve?
In many cases, the problem your potential clients are already aware of is a symptom of a bigger underlying problem you can help them solve. The bigger underlying problem can often be something your customers are not even consciously aware of.
For example: If you are selling the Inspired Vocation opportunity, your target market's underlying problem is not knowing what their purpose in life is. A symptom of this is hating their job. It's important that you know the difference between the symptom and the underlying problem, so you can market solutions to the symptom. It's way easier to sell someone a solution to a problem they are already aware they have.
Complete the following two steps:
Step 1: Ask yourself, "Who is my target market?". What Facebook pages do they "like"? How old are they? Do they have kids? Are they married? What books do they read? What jobs do they have? etc.... Try to write down as much as you can think of that would be common among people who would benefit from what you have to offer.
Step 2: You need to bridge the gap between what this audience of people think their problems are (the symptoms) and the solution you have to their real underlying problem. To start, ask yourself: What symptoms does my target market have as a result of their underlying problem I am trying to solve? What are the common frustrations among the people in my target market? What do they desperately think they want help with? What headline would grab their attention right away?
For example, if you are preparing to market the Inspired Vocation opportunity, your target market thinks they need to solve the following problems:
1. They hate their current job and want to find a way to get rid of it.
2. They need to sponsor more reps for their current MLM opportunity.
3. They want to build their multilevel marketing business but don’t know how.
4. They wish they could build their own business from scratch, but don’t know how so they are attempting to promote an MLM opportunity they don’t feel that great about.
Taking the time (days) to sit down and REALLY think about these questions is important. It's the most productive thing you can do to build your business. All the marketing tips and tricks in the world won't do anything for you until you figure out the answers to these questions.
Of course, as you interact with your audience more over time you'll be able to better define the answers to these questions. For now, you just need to make your best guesses so you can start testing them out.
In Summary: When you’re trying to market a product or service, it’s always easiest to sell someone something they already want. If your potential clients need to be educated on why they need what you are offering, leave that education out of your marketing efforts. When you are marketing, you need to market to what your customers already think they want. After you have your potential client on your email list, then you can start educating them over time on why they need what you are offering.
What problem does your target market think they want to solve and what is the underlying problem you will help them solve? Please share in the comments below.
Jaysen is starting his own clothing company named "Give Me Dap". The picture above is one of his first shirt designs. Jaysen has a solid vision and good design taste. There is no doubt in my mind he will make enough from his new venture to replace his current income by the end of the year. They only problem is, he needs a little help to get focused on the right things.
Jaysen could build his website exactly how he wants it using the tools Inspired Vocation provides for only $65/month. No matter what you need your website to do, it can be done for under $100/month. If you have a vision for a company with special website and online marketing requirements, send me a message or comment below
For way under $6000 he will not only have his website complete, but he will have months of coaching to help solidify his vision and create an effective marketing plan. He should spend his money on marketing and inventory, not a website.
If you like Jaysen's shirt, take a minute and let him know by messaging him on Facebook. https://www.facebook.com/jaysen.booze
My name is Eric Young. I started this blog to share my ideas around helping people create success online businesses.