Disecting your (and my) highest value

The key to starting a wildly successful business is to start your business doing what you care most about.  The tricky part is knowing yourself well enough to know what drives you.  Read my last post to find out what actions you are subconsiously driven to.  In this post we'll disect these actions to determine your (and my) highest value.

My subconcious efforts focus on finding a way to quit my current day job and replace it with a side business.  Understanding why my subconcious focus is on this goal is the key to knowing my highest value, which will lead me to the topic I should start my business around.

If you don't yet know what your subconcious efforts focus on, please click here to read and respond to my last post.  If you take the time to comment on that post, I'll take the time to do everything in my power to help you identify what your subconcious efforts focus on. 

All values come from voids.  So a good way to help identify your values is to look at your past voids.  Can you think of anything that happened to you in the past that would lead your subconcious mind to focus on what it currently is focused on? 

If nothing pops out at you right away, start writing a list of big challanges you faced throughout your life. 



For me, one of my biggest challenges was my first job out of college. I worked as a project engineer for a general contractor, building ground up commercial buildings. This contractor was great at turning and burning it's employees. I had 70 hour work weeks every week. The work load was more than any single human could ever manage in a normal work week.



Since I valued both being good at my job and the freedom to have my own life outside of work, I was stuck in a lose-lose situation. It was a horrible situation to be in. Luckily after 6 months of job hunting I found a similar job with a general contractor with much more reasonable expectations... but the damage had already been done.



I'll never forget how horrible it was to feel like a slave, having to bust my ass every day from the time I woke up until I went to bed, just to keep my job. It's a void I will always be inspired to fill. I want to help people who are stuck in a similar hell. I want to show them the real way (there are plenty of gimmicks out there that don't work) to start a success business on the side so they can give their crappy job the big middle finger.


I did move on to find a job with much more reasonable expectations and similar pay, but this void was so big in my life that it just won't go away. I'm deeply driven to help others in the same situation take control and get out.  I was lucky enough to find a better job, but that doesn't work out for everyone. The only permanent solution is to empower others to find their unique values and harness them to give their unique gift to the world through their own business.... but that's my thing.  What's yours?



What challenge created the void your subconscious actions are driving you to fill?  Share your list of the biggest challenges you have faced, along with the actions your subconscious drives you to take.   Share as much of your information as possible, and I'll do everything I can to try and help you connect the dots.  Let's try to identify the link between one of your challenges and the subconscious actions you are constantly driven towards!