Most marketers set themselves up for internal battle and inevitable failure (learn how to avoid this).
Yesterday we reviewed the first two rules to effective online marketing. To review, these rules are:
Rule #1: Know what skill you bring to the table in your multilevel marketing business.
(your ability to effectively market your MLM opportunity online)
Rule #2: Always promise to give your potential customers what they already want, and deliver.
(your potential customers are other multilevel marketers who want to grow their own team)
Most people have to learn these 4 secret rules the hard way, like I did. I spent 8 years and over $40,000 dollars failing to effectively market and grow my business online. If you PAY ATTENTION to what I am going to share with you over the next few days, you'll have the opportunity to avoid the steep learning curve. So get ready to learn how to completely transform your life.
No more waking up early to go to your day job. No more struggling to pay the bills. No more listening to what your boss tells you. No more skipping out on great vacations.... but only if you pay attention, and take action. So let's get's started.
Rule #3: Never promote a product or service you are not proud of.
If you are not proud of what you are offering, you won't have success. When you promote a product or service, that product/service becomes part of who you are (it's how the human ego works). You are not only selling that product/service, you are also selling part of yourself. You've put your stamp of approval on this product/service and agreed to identify part of yourself with it.
When you say "buy this" to another person, you are also saying "This product/service is safe to buy. I put my own personal seal of approval on this product/service. You have my word that this is a good deal."
If deep down inside you know that product or service is a scam (or just not a great deal) you are doomed from the beginning. Subconsciously you will sabotage your own efforts. Trying to promote this product/service is creating an internal battle within yourself. At the same time you are subconsciously trying to separate yourself from the product/service, you are also consciously trying to attach yourself to it. See how this scenario doesn't lend itself to a happy ending?
Mosts MLM companies have to over price their products in order to generate the income necessary to pay commissions to all the representatives. As a result, it's pretty common for people selling products in MLM companies to realize their products are over priced.
Your solution: Don't promote the products your MLM company sells. In fact, never even mention your MLM opportunity in your marketing efforts. Your not really selling your MLM opportunity in the first place (Rule #1).
Instead, sell something you can be proud of. Sell your ability to help other people market their MLM opportunities, build their teams, and make more money. That's the real value in the MLM industry in the first place: Learning how to market and sell while teaching other people how to market and sell. The entire industry is built around self improvement and marketing education.... so sell that. (Don't worry, step by step instructions are coming, which brings us to rule #4)
Rule #4: Always give your potential clients free real value with no expectations.
The best real value you can provide your potential customers is a free, step-by-step lesson in effective online marketing, which is what we'll cover in tomorrow's email.
Today's action step: If you haven't already heard of Magnetic Sponsoring, click here and check it out. They offer a free boot camp on recruiting new reps that is a great companion to what you will learn here from me.
Together we can make a real difference helping people make their MLM businesses pay their bills (while getting paid ourselves).
Eric Young
720-252-6888
[email protected]
http://facebook.com/erleey (send me a friend request)
Check your email inbox for a message from me, "Inspired Vocation". Then white list my email "[email protected]", or you'll risk letting my emails go to your junk folder.... You won't learn much from my messages when they're sitting in that folder.
Rule #1: Know what skill you bring to the table in your multilevel marketing business.
(your ability to effectively market your MLM opportunity online)
Rule #2: Always promise to give your potential customers what they already want, and deliver.
(your potential customers are other multilevel marketers who want to grow their own team)
Most people have to learn these 4 secret rules the hard way, like I did. I spent 8 years and over $40,000 dollars failing to effectively market and grow my business online. If you PAY ATTENTION to what I am going to share with you over the next few days, you'll have the opportunity to avoid the steep learning curve. So get ready to learn how to completely transform your life.
No more waking up early to go to your day job. No more struggling to pay the bills. No more listening to what your boss tells you. No more skipping out on great vacations.... but only if you pay attention, and take action. So let's get's started.
Rule #3: Never promote a product or service you are not proud of.
If you are not proud of what you are offering, you won't have success. When you promote a product or service, that product/service becomes part of who you are (it's how the human ego works). You are not only selling that product/service, you are also selling part of yourself. You've put your stamp of approval on this product/service and agreed to identify part of yourself with it.
When you say "buy this" to another person, you are also saying "This product/service is safe to buy. I put my own personal seal of approval on this product/service. You have my word that this is a good deal."
If deep down inside you know that product or service is a scam (or just not a great deal) you are doomed from the beginning. Subconsciously you will sabotage your own efforts. Trying to promote this product/service is creating an internal battle within yourself. At the same time you are subconsciously trying to separate yourself from the product/service, you are also consciously trying to attach yourself to it. See how this scenario doesn't lend itself to a happy ending?
Mosts MLM companies have to over price their products in order to generate the income necessary to pay commissions to all the representatives. As a result, it's pretty common for people selling products in MLM companies to realize their products are over priced.
Your solution: Don't promote the products your MLM company sells. In fact, never even mention your MLM opportunity in your marketing efforts. Your not really selling your MLM opportunity in the first place (Rule #1).
Instead, sell something you can be proud of. Sell your ability to help other people market their MLM opportunities, build their teams, and make more money. That's the real value in the MLM industry in the first place: Learning how to market and sell while teaching other people how to market and sell. The entire industry is built around self improvement and marketing education.... so sell that. (Don't worry, step by step instructions are coming, which brings us to rule #4)
Rule #4: Always give your potential clients free real value with no expectations.
The best real value you can provide your potential customers is a free, step-by-step lesson in effective online marketing, which is what we'll cover in tomorrow's email.
Today's action step: If you haven't already heard of Magnetic Sponsoring, click here and check it out. They offer a free boot camp on recruiting new reps that is a great companion to what you will learn here from me.
Together we can make a real difference helping people make their MLM businesses pay their bills (while getting paid ourselves).
Eric Young
720-252-6888
[email protected]
http://facebook.com/erleey (send me a friend request)
Check your email inbox for a message from me, "Inspired Vocation". Then white list my email "[email protected]", or you'll risk letting my emails go to your junk folder.... You won't learn much from my messages when they're sitting in that folder.